Draft beer is one of the most profitable things a business can offer. Success in the beverage industry takes fantastic draft beer equipment and an unwavering commitment to both quality and service.
Maintain a well-stocked bar
Make sure that you keep track of your best sellers. Learn when your busiest times, days and seasons are so that you can plan what you’ll need well in advance. If you are planning on trying something new, consider launching a test phase to see how popular it will be. Stay in tune with what’s hot at the moment. For example, craft beer should be on every bar and restaurants’ menu.
No matter what you stock, your bar equipment should always be in top running order. It should be well designed and properly maintained to ensure accuracy and efficiency behind the bar.
Keep track of your inventory
Always monitor your pour costs. A quality draft beer metering system can keep your bartenders accountable, cut costs and increase your profitability. A well maintained draft beer system prevents foaming and other costly problems.
It’s a good idea to host regular happy hours as well as seasonal events. This encourages customers to visit and keeps them coming back for more. Schedule happy hours and events during peak times when you are most likely to increase your traffic, such as after normal work hours and during sporting events.
Keep the lines of communication open
Always pay attention to what your customers are saying on social media. One bad review can spread like wild fire. It’s important to respond to all feedback, good and bad. Studies show that seventy percent of customers that complain will return to your business if the problem is resolved. That number goes up to as much as ninety-five percent when the issue is resolved in a timely manner. Every customer complaint should be dealt with quickly and professionally.
Pay attention to quality not quantity
Keep in mind that more isn’t always better when it comes to draft beer. Having too many draft beers on tap can become a nightmare if you don’t have the capabilities to properly maintain them. It is much better to have a few draft beer selections that are always fresh than several stale beers on tap.
West Coast Beverage, Inc. can help your business create and maintain a successful beverage system. We work with you from concept to completion and we are well equipped to help your business succeed for years to come with quality draft beer maintenance and monitoring.